"Visitors step inside Velázquez's Las Meninas, Bosch's The Garden of Earthly Delights, Veronese's Venus and Adonis, Brueghel and Rubens's The Sense of Sight, and Goya's Witches' Sabbath, exploring them in ways never before possible. For the first time in the Prado's history, works that have never, and will never, leave its walls are reaching global audiences through an immersive, narrative-driven experience."
"In Shanghai, where it opened on July 4, 2026, the exhibition drew over 10,000 visitors in just a few months - its run extended due to overwhelming public demand. In Buenos Aires, the experience launched on September 4 and will continue until December 4, already attracting more than 8,600 attendees. These milestones mark the beginning of a global journey, with new cities soon to be revealed, building anticipation for audiences eager to step inside the Prado's masterpieces."
ART MASTERS is a virtual reality experience developed by ACCIONA Living & Culture with the Museo del Prado that immerses visitors in five canonical paintings. The experience recreates Velázquez's Las Meninas, Bosch's The Garden of Earthly Delights, Veronese's Venus and Adonis, Brueghel and Rubens's The Sense of Sight, and Goya's Witches' Sabbath for narrative-driven exploration. The project reaches audiences without removing original works from the Prado’s walls. The international debut drew over 10,000 visitors in Shanghai after a July 4, 2026 opening and more than 8,600 in Buenos Aires from September 4 through December 4. The initiative combines artificial intelligence and virtual reality and plans further global stops.
Read at designboom | architecture & design magazine
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