According to cybersecurity firm Thales, bots are now responsible for more internet traffic than human users, primarily due to web crawlers from major technology companies harvesting copyrighted content for AI training. This rise in bot traffic poses challenges for content creators, leading to increased costs and operational strain. To counteract this, Cloudflare has developed a tool called AI Labyrinth, which utilizes generative AI to create misleading content, diverting bot traffic away from legitimate pages. This innovative strategy aims to protect web users from unauthorized data scraping while using the bots' resources against them.
Bots now generate more internet traffic than humans, driven by Big Tech’s web crawlers that harvest data for AI model training, increasing costs for content creators.
AI Labyrinth, a tool by Cloudflare, uses generative AI to mislead bots, creating irrelevant content that wastes their time and resources.
This new ‘diabolical’ approach empowers website owners to combat the growing movement of data-harvesting bots that ignore 'no crawl' directives.
With the evolution of these sophisticated scrapers, website owners are concerned about unlicensed data acquisition, leading to heightened traffic and operational costs.
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