A guide to AI prototyping for product designers
Briefly

At Config 2023, Noah Levin, Figma's VP of Design, discussed how AI is set to revolutionize product design by redefining the 'Ceiling and Floor' concept. The 'Floor' represents the minimum skill necessary to engage in design, while the 'Ceiling' indicates the limitations even top designers face. Levin argues that AI will lower the floor, making design more accessible, and raise the ceiling, granting designers unprecedented abilities in prototyping and creativity, thus transforming the landscape of design collaboration and innovation.
AI will shift both the floor and the ceiling of product design, lowering the floor for participation and raising the ceiling for creativity.
At Config 2023, Noah Levin introduced how AI is transforming design by enabling more people to contribute, while also empowering designers with enhanced capabilities.
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