Arsenal's women's team has experienced significant growth in fan attendance, leading to the decision to host all Women's Super League games at the Emirates Stadium. With an average attendance of nearly 29,000, they far surpass other teams, notably Chelsea. Key factors in this success include long-term commitment to women’s football, gaining momentum from the Euro 2022 success, and effective marketing strategies identified by chief commercial officer Julie Slot. These strategies focus on understanding and engaging different audience segments to drive attendance.
Arsenal's strategic marketing and community engagement contribute to their Women's Super League success, with average attendances of nearly 29,000, vastly outperforming competitors.
Julie Slot emphasized Arsenal's historical commitment to women's football, leveraging recent successes and marketing effectively to establish a devoted fanbase.
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