Premier League fans in Asia want to feel valued and not just as a source of revenue
Briefly

Football clubs from England have significantly changed their approach to tours in Asia over the past fifty years. Rather than struggling with open-air pitch challenges, clubs like Arsenal and Liverpool now organize slick and profitable tours. Arsenal will visit Singapore and Hong Kong, while Manchester United and Liverpool have also targeted affluent regions in Asia for matches. These tours provide dedicated local fans the chance to witness their teams play, as many cannot travel to Europe for matches. The excitement surrounding these visits is evident among fans who cherish the opportunity to see their teams close-up.
Fifty years ago, Arsenal lost 2-0 to Malaysia in Kuala Lumpur, with jet-lagged players struggling to deal with frogs bouncing around the Merdeka Stadium pitch.
This summer, Arsenal will visit neighbouring Singapore for games against Newcastle and Milan, and later to Hong Kong for a north London derby against Tottenham.
There are millions of fans in Asia who want to see their favourite teams, and clubs are happy to oblige by touring richer countries.
The club's visit is significant for fans who can’t afford to fly across the world, allowing them to experience their favourite team up close.
Read at www.theguardian.com
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