The collaboration between Arsenal Women and Persil aims to challenge the taboo around menstruation in sports through the campaign 'Every Stain Should Be Part of the Game'. A study shows 78% of teenage girls have curtailed sports participation because of period-related fears, with many feeling uneasy discussing the topic. Persil advocates viewing stains as stories of perseverance, while notable athletes like Beth Mead promote comfort in openness concerning menstruation, reinforcing that every stain signifies a moment of effort and resilience, not shame.
We've all been in that situation, facing a leak or period stain and fearing how others might react to it. But it's not right to feel shame over something that's so natural.
Persil's campaign highlights not only the importance of participation in sports for girls but also advocates for open conversations about menstruation to eliminate the stigma surrounding it.
Collection
[
|
...
]