"Steve Jobs once stated, 'You can't get your hand around it. No one's going to buy that,' referring to smartphones larger than 4 inches. However, Tim Cook proved him wrong by expanding the iPhone's size significantly."
"Cook noted, 'It's never been about just making a larger phone. It's been about making a better phone in every single way,' emphasizing Apple's focus on quality alongside size."
Tim Cook expanded the iPhone's size after taking over in 2011, contrary to Steve Jobs' belief that larger phones wouldn't sell. The iPhone 5 increased the screen size to 4 inches, and subsequent models reached up to 6.3 inches with the iPhone 17. The introduction of larger-format iPhones began with the Plus series in 2014. This shift aligned with the rise of video streaming. In 2025, the iPhone 17 Pro Max was released at 6.9 inches, with strong demand reported, leading to significant revenue for Apple.
Read at www.businessinsider.com
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