Apple's upcoming iPhone 16 release and the AI-driven iOS 18 are vital for driving new sales, particularly in a competitive Chinese market, critical for success.
The challenge has already begun in China. Huge Huawei, among China's local smartphone companies, recently released a smartphone called the Mate XT, which includes its own AI features.
Apple's stock suffered earlier this year, with reports indicating a 24% drop in iPhone sales in the first six weeks of 2024 compared to the previous year.
Apple's revenue from Greater China declined significantly, from $57.5 billion to $52.9 billion year-over-year during the first nine months of its fiscal year.
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