The MacBook Air M4 is priced starting at $999 for the base model with 16GB of memory, a reduction from last year's M3. The new model includes a 10-core CPU and 8-core GPU in the lowest-tier configuration, enhancing performance compared to the M3's 8-core chip. Additionally, the high-end version offers 32GB of unified memory, an increase from the previous limit of 24GB. These enhancements, alongside a lower price, support Apple's strategic positioning in a competitive market, despite being perceived as a "boring" update following last year's successful model.
The MacBook Air M4 starts at $999 for the 13-inch configuration with 16GB of memory, which is $100 less than last year's M3.
The hardware for the M4 expands with a 10-core CPU and an 8-core GPU for the lowest-tier configuration, improving from the M3's 8-core chip.
The high-end M4 configuration offers 32GB of unified memory, an upgrade from the previous maximum of 24GB on the M3 model.
Incremental upgrades in the MacBook Air M4 include a lower starting cost and expanded hardware options, maintaining competitiveness in a crowded market.
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