Apple is responding to growing competition in China by offering significant discounts on its iPhones, reflecting a shift in consumer behavior towards value-seeking.
The discounts Apple is offering on devices like the iPhone 16 Pro demonstrate a broader trend among brands to attract hesitant consumers amid China's economic slowdown.
As competition intensifies, Will Wong from IDC notes that price discounts may be essential for Apple to maintain its market position against local rivals.
Apple's return to the top five smartphone makers in China after a period of decline illustrates the dynamic nature of the market and unyielding competition.
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