Former Microsoft engineer Dave Plummer discussed the strategic shift to a Windows as a Service model, triggered by competitive pressures and the failures of Windows 8. He highlighted how cutting-edge competitors provided free operating systems, prompting Microsoft to re-evaluate its approach post-Windows 7. The change coincided with Satya Nadella's leadership and marked a shift from selling Windows as a product to providing it as a service, allowing upgrades for free, reflecting a broader trend in software distribution.
A transition to a Windows as a Service model was necessary due to the pressures of free upgrades and declining PC sales, forcing Microsoft to rethink its strategy.
Microsoft's significant pivot occurred with Windows 10's transition to a free upgrade, a response to competitors like Apple offering operating systems at no cost.
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