What Will Follow Apple's Tim Cook Era?

"Tim Cook oversaw the company's growth from around $350 billion in market capitalization to nearly $4 trillion today, which was the result, mostly, of delivering and gradually improving upon a line of devices that was, in 2011, freshly revamped and remains recognizable in today's catalogue."

"Cook's largest contribution after that was probably his push into supplemental software and cloud services - iCloud, Apple Pay, Apple Music, and too many others to keep track of - which can be understood, in business terms, as ways to squeeze steady recurring revenue out of an already lucrative hardware business."

Tim Cook has stepped down as CEO of Apple, succeeded by John Ternus, an Apple insider. Cook led Apple from a market cap of $350 billion to nearly $4 trillion, overseeing the launch of key products like the iPhone, iPad, Apple Watch, and AirPods. He expanded Apple's hardware business and pushed into software and cloud services, creating recurring revenue streams. His legacy is tied to Ternus, a 25-year veteran of Apple, who is expected to continue the company's growth trajectory.

Read at Intelligencer