The article reflects on the author's initial excitement for the Apple Vision Pro, an advanced AR headset. However, after reading Nita A. Farahany’s 'The Battle for Your Brain', which explores the ethical implications of neurotechnology, the author grew cautious. Neurotechnology encompasses tools that connect with the brain for various purposes, but raises concerns about privacy, consent, and cognitive liberty. The Apple Vision Pro, however, operates through external signals like eye tracking and gestures, seemingly avoiding the ethical dilemmas tied to more invasive technologies.
Farahany's book digs deep into neurotechnology...what it means for our most intimate freedom: mental privacy. Within a few pages, my enthusiasm for the Apple Vision Pro had cooled.
Neurotechnology refers to a range of tools and systems that interact directly with the brain or nervous system to monitor, decode, influence, or enhance neural activity.
While immensely beneficial for so many purposes, the potential of this technology for ethical compromise seems clear. Privacy, consent, cognitive liberty, and inequality are all implicated.
Despite concerns surrounding neurotechnology, the Apple Vision Pro focuses on external signals, suggesting it may not pose the same ethical risks as invasive neurotechnologies.
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