In a society where status is deeply tied to technological ownership, many young Nigerians view the iPhone not just as a device but as a critical marker of social standing.
Witnessing the pressure felt by young Nigerians like Kola Alawada, it's clear that the allure of the iPhone is less about functionality and more about perception and prestige.
With the staggering price of the latest iPhone 16 well beyond the reach of average Nigerians, the market in Computer Village thrives on reselling and refurbishing older devices to meet the demand.
Alawada's determination to upgrade to an iPhone reflects a broader trend in Nigeria where economic realities force young people to find creative ways to achieve their status aspirations.
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