While apple pie is an iconic American dessert, much of the apple juice consumed in the United States is sourced from abroad, particularly China. Recent tariffs imposed by the Trump administration are contributing to rising prices for apple juice concentrate, which have jumped 33% this year. This increase in costs affects not only apple juice but also a variety of beverages and food products utilizing apple juice concentrate. The evolving trade policies highlight the complex landscape of American agriculture, which relies heavily on imported apple products despite the presence of domestic growers.
The price of juice is already increasing," Christopher Gerlach, an executive at the US Apple Association, tells WIRED. Gerlach estimates the wholesale cost of apple juice concentrate has risen 33 percent this year compared to 2024âand he expects it to keep going up.
The Trump administration's protectionist policies have upended the global trading system as a whole. But the biggest impact so far has been on Chinese imports, which now face a new 145 percent tariff.
While produce represents a relatively small portion of China's exports to the US overall, there are certain types of food and drink heavily sourced from the country, like garlic, seafood, and, yes, apple juice.
The vast majority of the apple juice Americans drink is imported from countries like China, and the Trump's administration's berserk tariff policies are now reshaping the market, potentially making beloved pome-based beverages more expensive or harder to find.
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