"The "hello" screen is a signature part of the Apple user experience, but it's not a single "logo" in the same way as the bitten apple symbol. Instead, the logo-form is used as a greeting that has been used in various forms throughout Apple's history, most famously as a startup screen. The "hello" first appeared on the original Macintosh computer in 1984."
"This was a significant part of the Mac's friendly, approachable design philosophy, which was a stark contrast to the intimidating, text-based interfaces of other computers at the time. The cursive "hello" was a stylized artistic rendering, created by Susan Kare, to be used for advertising and marketing materials. It was a pixel-drawing, rather than created via a font loaded on a computer. At the time, fonts were a Bitmap-based technology. Joined up letters require slightly more complex manoeuvring."
The 'hello' screen functions as a greeting and iconic element of Apple's user experience, distinct from the bitten-apple logo. The greeting first appeared on the original Macintosh in 1984, embodying a friendly, approachable design philosophy that contrasted with text-based interfaces. The cursive 'hello' was a pixel-drawn stylized rendering created by Susan Kare for advertising and marketing, produced as a bitmap rather than a loaded font. Bitmap font technology and pixel art required extra effort for joined-up letters. The greeting later became prominent on iPhone and iOS devices, appearing during device setup and cycling through multiple languages.
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