"When Steve Jobs wanted to motivate his Mac team at Apple, he didn't give them corporate pep talks or send them to management retreats. Instead, he told them they were "pirates" fighting against the "navy." The message was clear: stay scrappy, stay rebellious, and don't let the corporate machine slow you down. That pirate mentality worked. The Mac team moved fast, took risks, and delivered something revolutionary."
"But here's the irony: Apple was itself the navy they were once fighting against. Today, with over 160,000 employees and a market cap exceeding $3 trillion, Apple faces the same challenge that confronts every successful company-how do you stay pirates when you've become the fleet? The extended deadline for Fast Company's Most Innovative Companies Awards is tonight, October 14, at 11:59 p.m. PT. Apply today."
Steve Jobs labeled the Mac team "pirates" fighting the "navy" to instill scrappiness, rebellion, and speed over corporate process. That mentality enabled the Mac team to move fast, take risks, and produce a revolutionary product. Over time Apple grew into a massive organization with over 160,000 employees and a market cap exceeding $3 trillion, creating the irony of becoming the "navy" it once opposed. The central challenge becomes preserving agility and a risk-taking culture after scaling into a bureaucratic fleet. The extended deadline for Fast Company's Most Innovative Companies Awards is tonight, October 14, at 11:59 p.m. PT.
Read at Fast Company
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