"Apple officially has a new wearable - your iPhone. The tech giant's latest iPhone accessory is a $59 crossbody strap that attaches to some Apple-designed iPhone cases to transform the way youcarry your phone. Available in 10 colors that match the cases Apple also launched Tuesday during its fall event, the strap turns the iPhone into a hands-free wearable. With the release, Apple is joining a trend that's taking off among some who are fashion-forward or simply want more convenience."
"Similar straps are already on the market, ranging from $10 bejeweled versions at Target to designer pouches from Maison Margiela or Kate Spade that cost more than $300. Unlike some of the high-end leather offerings, Apple's strap is made from recycled plastic, a woven material known as PET yarn. The concept isn't new, but Apple's spin is bringing it fresh attention - and recognizing that some people want to make the iPhone their own."
""When something becomes so much a part of you, it needs to reflect your style," CEO Tim Cook told The Wall Street Journal in an interview published Wednesday. At this week's iPhone event, Apple unveiled the crossbody holder, and videos of attendees trying on the straps at Apple Park sparked conversation in the tech community. On Reddit, some pointed to European and Asian countries where the phone accessory trend has taken off."
Apple launched a $59 crossbody strap that attaches to select Apple-designed iPhone cases and turns the iPhone into a hands-free wearable. The strap comes in ten colors that match new cases and is woven from recycled plastic known as PET yarn. Similar straps exist across price points, from $10 bejeweled versions to designer pouches exceeding $300. The release aligns with a growing trend among fashion-forward users and those seeking convenience. Videos of attendees trying the straps at Apple Park and online reactions sparked conversation about style, theft risk, and pickpocket concerns, while many praised the design and practicality.
Read at Business Insider
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