"While people from around the globe tuned into Apple's launch event this week to catch a glimpse of the company's latest smartphones, eyes were also on the devices' prices. The iPhone 17 lineup marked Apple's first release since the Trump administration initially announced rounds of tariffs against international trade partners in the spring. Although the launch event did not mention tariffs, people were quick to notice what, at face value, seemed like a $100 price hike from the past year."
"During the peak of tariff fears, a headline about a possible $2,300 iPhone circulated. The that originated from said tariffs could cause as much as a 43% increase on devices, which would raise the $1,599 price of the iPhone 16 Pro to $2,300. As a result, after publication, people rushed to buy phones , according to reporting from Bloomberg. However, with this week's launch, they cautiously looked to see if a massive price hike would take place, and, spoiler alert, it didn't."
Apple launched the iPhone 17 lineup with prices appearing about $100 higher than the previous models. The release followed earlier announcements of tariffs by the Trump administration that raised concerns about higher import costs for tech products. Tariffs can increase costs for companies importing parts or finished devices, which firms often offset by raising consumer prices. A headline circulated predicting a possible $2,300 iPhone after a 43% tariff-driven increase, which spurred a buying rush. Pricing and specs made the situation more complex. Consumers compared models and weighed whether to buy iPhone 16 or wait for iPhone 17.
Read at ZDNET
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