"Fadell, widely known as "the father of the iPod," said there are two reasons to bring back the device that is synonymous with his legacy. First, to cash in on the broader nostalgia around the music device, which ended in 2019 with the release of the revamped, 7th-generation iPod Touch. The original iPod, which could hold just 1,000 songs, shared much more in common with the Nano and Shuffle lines than the iPhone-like Touch. Apple killed off the Nano and Shuffle in 2017."
"So, iPod from the nostalgic point of view for all those people who's like, 'Oh, I remember the iPod,' but they don't want distractions anymore," Fadell said. Second, a modern iPod would also tap into a market of music listeners who want a more "pure" experience, listening to music without all the extra stuff that comes with listening to music on a smartphone. After all, dumb phones are becoming increasingly popular as people try to simplify their relationship with tech."
A relaunch of the iPod would capitalize on nostalgia and serve listeners seeking simpler, less distracting music experiences. A modern iPod could focus on music rather than smartphone-like features, recalling the original Nano and Shuffle lines. The iPod lineup effectively ended with the 2019 7th-generation iPod Touch, and the Nano and Shuffle were discontinued in 2017. Enthusiast communities continue to mod older iPods to add modern capabilities. Renewed interest aligns with growing demand for "dumb" phones and devices that simplify relationships with technology.
Read at Business Insider
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