"Under Tim Cook, Apple has become less surprising but massively financially successful; some of Apple's newer products have flopped or underperformed, but far more have become and stayed excellent thanks to years of competent iteration."
"The Tim Cook era can't lay claim to any single hardware announcement as important or far-reaching as the iPhone, the iPod, or even the iPad. Apple has definitely introduced good—even great—hardware in the last 15 years, though."
Tim Cook's tenure as CEO of Apple has seen the company transition into a phase of financial success, albeit with fewer groundbreaking product launches. While some newer products have not met expectations, many have excelled due to consistent improvements. The era has been marked by the introduction of successful hardware like the Apple Watch and headphones, but none have matched the impact of earlier innovations like the iPhone or iPod. As Cook prepares to step down, the focus shifts to John Ternus, who is expected to lead Apple into its next chapter.
Read at Ars Technica
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