After the largest decline in iPhone sales since the Covid-19 lockdowns, Samsung has reclaimed the top spot. Apple lost its title as the leading global mobile phone seller due to a significant drop in sales compared to its South Korean competitor.
Samsung reportedly shipped more than 60 million Galaxy S24 series phones during the period, leading to a 20.8% market share and becoming the top phone maker globally.
Apple has been struggling in China, where smartphone shipments shrank more than two percent. Chinese competition places restrictions on Apple products like the U.S. against Chinese apps.
"..., the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify." - Ryan Reith, IDC Group Vice President
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