"The report didn't include any information about pricing, but it did say that Apple has fast-tracked the product with the hope to release it as early as 2027. Twenty million units are planned for launch, suggesting the company does not expect it to be a sensational consumer success at launch the way some of its past products, like AirPods, have been."
"Not long ago, it was reported that OpenAI (the company behind ChatGPT) plans to release its own hardware, though the specifics and form factor are not publicly known. Apple is expecting fierce competition there, as well as with Meta, which Apple already expected to compete with in the emerging and related smart glasses market. Apple has experienced significant internal turmoil over AI, with former AI lead John Giannandrea's conservative approach to the technology failing to lead to a usable, true"
Apple has fast-tracked a new hardware product targeting release as early as 2027 and plans a 20 million-unit launch, indicating modest initial sales expectations compared with past hits like AirPods. OpenAI reportedly plans its own hardware, and Apple expects fierce competition from OpenAI and Meta in AI-driven devices and smart glasses. Internal turmoil over AI leadership prevented earlier development of a usable, LLM-based Siri under John Giannandrea's conservative approach. Apple will adopt Google's Gemini large language models to overhaul Siri and plans additional AI-driven products, including smart glasses and an in-home smart display.
Read at Ars Technica
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