"a specially formulated all-titanium frame, a ceramic shield backplate, a design so thin you'd expect it to bend but so resilient you'll probably hurt your palms trying. Sure, an iPhone Air and a Bugatti are two entirely different beasts - but the both of them have the exact same ethos - they represent very pinnacle of design and engineering, coming together to create something impossibly beautiful and powerful."
"I own an iPad Pro M2 and I purposely chose not to upgrade to the M4... because just the thought of owning a tablet that's 5.7mm thin terrified me. My iPad Pro perpetually lives in a case (it needs to, because the case has a kickstand), and I love my iPad Pro because it's powerful, not because it's thin. Anyone who buys the iPhone Air (and I'm pretty sure people are lining up already), do make sure your intent is in the right place."
Luxury automotive analogies frame the iPhone Air as a device meant to be experienced unadorned, likened to Bentleys and Bugattis that remain visually pure. The device uses a specially formulated all-titanium frame and a ceramic shield backplate and achieves extraordinary thinness while maintaining surprising resilience. That design creates powerful social cache that can be diluted by protective cases. Practicality concerns arise from extreme thinness, with personal experience favoring protective cases for fragile thin devices like an iPad Pro. Purchase intent should prioritize the Air's slim aesthetic and status signaling over performance or incremental upgrades.
Read at Yanko Design - Modern Industrial Design News
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