"OpenAI is preparing possible legal action against Apple over their two-year-old ChatGPT-Siri partnership, which OpenAI says has failed to deliver expected subscription revenue. OpenAI lawyers are working with an outside firm on options including a breach-of-contract notice. OpenAI believed the deal could generate billions per year; instead, Apple's implementation buried ChatGPT behind friction, and users overwhelmingly prefer the standalone app."
"The core grievance is distribution. OpenAI believed that weaving ChatGPT into Siri, Writing Tools, and Image Playground would drive a significant number of iPhone users toward paid subscriptions - potentially generating billions of dollars per year, according to people familiar with the company's expectations. Instead, Apple's implementation buried the integration behind friction. Users must explicitly invoke the word " ChatGPT " when speaking to Siri to trigger OpenAI's models."
"Apple is meanwhile opening iOS 27 to rival AI models (Claude, Gemini), has struck a $1B/year deal with Google for Siri's underlying AI, and settled a $250M class action over falsely advertised AI features. OpenAI's acquisition of Jony Ive's device startup adds a hardware rivalry to the legal tensions."
OpenAI is preparing potential legal steps against Apple regarding a ChatGPT-Siri partnership announced in June 2024. OpenAI’s lawyers are working with an outside firm on options that could include a formal breach-of-contract notice, though no lawsuit has been filed. OpenAI says Apple failed to deliver expected subscription revenue by not making ChatGPT a default experience within Apple’s ecosystem. OpenAI expected integration into Siri and related tools to drive iPhone users toward paid subscriptions, potentially generating billions annually. Instead, the integration is described as buried behind friction, requiring users to explicitly say “ChatGPT” to trigger responses, with constrained output windows. Users reportedly prefer the standalone ChatGPT app. Apple is simultaneously expanding iOS 27 to support rival AI models and has made other AI-related deals and settlements.
Read at TNW | Apple
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