On March 5, Apple unveiled a revamped MacBook Air featuring the new M4 chip, starting at $999, making it more affordable and powerful than previous models. The device includes a 10-core CPU and options for up to 32 GB of unified memory. Additionally, Apple refreshed the Mac Studio desktop with the high-performance M3 Ultra chip. This version targets professional users requiring robust computational power, with configurations supporting up to 96 GB of memory and 16 TB SSD storage. Both products will be available for pre-order, enhancing Apple's portfolio for consumers and professionals.
"With a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time."
"M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications."
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