"Apple putting ads in Maps makes me laugh. Search for 'coffee' and the top result is whoever paid the most to be there. The company worth $3.7T apparently needs more money from you looking for a flat white."
"Imagine you are driving using Apple Maps to navigate and an ad pops up and stays for more than a minute and you miss taking the turn or a flyover."
"Ads will appear at the top of search results for U.S. and Canada users based on relevance, in addition to a new 'Suggested Places' tab, which will offer recommendations based on location, users' recent searches, and more."
"Apple says its ads are offered under its 'privacy-first approach to advertising,' which means the user's location and ads they interact with aren't associated with their Apple Account."
Apple announced the introduction of ads in Apple Maps for users in the U.S. and Canada this summer. Users have expressed dissatisfaction on social media, fearing that ads may disrupt navigation. Ads will be integrated into the Apple Business platform, allowing businesses to create ads that appear at the top of search results and in a new 'Suggested Places' tab. Apple emphasizes a privacy-first approach, ensuring user data remains secure and not linked to their Apple Account.
Read at BGR
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