"But rather than replicate the work that made him famous, Ive said he wants to create devices that spark more joy and less anxiety, Business Insider reported. "When I said we have an uncomfortable relationship with our technology, I mean that's the most obscene understatement," Ive said while being interviewed by OpenAI CEO Sam Altman this week at OpenAI's DevDay conference."
"Apparently, he and his team have no shortage of ideas to bring this vision to life. "That momentum has led us to create 15 to 20 really compelling product ideas. The challenge is to focus," Ive told Altman at the San Francisco event. "It would be easy if you knew there are three good ones. It's just not like that. We're designing a family of products. And we're trying to make sure we're judicious and thoughtful in what we focus on and to then not be distracted.""
The designer behind the iPhone, iPod, and iPad joined OpenAI after the company acquired his hardware startup io for $6.5 billion. The designer aims to shift away from replicating past touch-device work and instead produce AI-first products that spark joy and reduce anxiety. The team has generated roughly 15 to 20 compelling product ideas and intends to design a family of devices while managing the challenge of focus and prioritization. Speculated device features include palm-sized form factors, potential screenless designs, and responsiveness to voice, audible, and visual cues, with engineering and product issues that could delay launch.
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