Kantar's BrandZ report for 2025 identified Apple as the most valuable brand globally for the third year in a row, with a valuation of $1.29 trillion, reflecting a 28% increase from the previous year. The rankings highlight significant growth among tech companies, with Google and Microsoft following Apple in the top three. Additionally, several brands, including Nvidia, Huawei, and OpenAI's ChatGPT, demonstrated impressive growth, and the report estimates the total value of the top 100 global brands at $10.7 billion. This showcases the evolving landscape of brand value driven by consumer perceptions and financial metrics.
Apple's valuation of $1.29 trillion reflects a 28% year-on-year growth, underscoring its dominance as the world's most valuable brand for a third consecutive year.
Kantar's proprietary process evaluates brand values through consumer perceptions and financial performance, driving insights into the worth of global brands.
OpenAI's ChatGPT made an impressive debut at #60, exemplifying the rapid growth and innovation within the tech sector as newcomers disrupt established names.
Nvidia stood out with significant recognition, achieving over 100% brand growth, reflecting a trend of rising tech brands in a competitive market.
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