Apple customers are expressing dissatisfaction with a recent ad sent by the Apple Wallet app featuring a promotion for the film "F1 the Movie." Users have taken to social media to voice their annoyance at receiving marketing notifications from an app they expect to be utility-focused. The promotion includes a discount for purchasing tickets, which users find intrusive. While upcoming iOS updates may offer users more control over these notifications, many are still resistant to having advertisements integrated into their essential apps, reflecting a broader trend of user discontent towards unsolicited marketing from Apple.
"I did not pay over $1000 for an iPhone to get advertised at," complains one Reddit user (u/captain42d). Another post seeks to turn off Apple Pay ads.
Users on social media express discomfort with their Wallet app becoming a marketing tool, voicing strong objections to ads being pushed through essential utility applications.
The addition of a new control toggle in iOS 26 suggests Apple intends to increase promotional messages via Wallet, which users are unlikely to welcome.
Apple's customers have a history of resisting unsolicited ads, as evidenced by persistent complaints about previous forced promotions, like the U2 album auto-downloaded to iTunes.
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