Apple introduced the iPhone 16e as a replacement for the iPhone SE and iPhone 14, aiming to penetrate emerging markets like India, which is now the fourth largest market for Apple. With a record shipment of 12 million iPhones in 2024 and a 35% year-on-year growth, India plays a crucial role in Apple's global strategy. However, prior models like the iPhone SE showed a decline in popularity, indicating a shift towards previous-generation models in Indian consumers’ preferences. Competition from Android and Chinese brands remains a challenge for Apple's expansion.
The iPhone 16e aims to capture emerging markets, particularly India, where Apple has seen remarkable growth, despite its previous entry-level models declining in popularity.
Despite Apple's success in India, previous models like the iPhone SE have seen a significant decline in shipments as the brand shifts focus with the new iPhone 16e.
Collection
[
|
...
]