"I observed neither pomp nor circumstance with the overwrought packaging, which I shed on the spot despite its velum-bound elegance and prominent Miyake branding. I was on a working vacation after all, and so I simply looped the Pocket around the strap of my nylon cross-body bag and went about my day in a city whose entire experience is all but governed by smartphone technology."
"Awkwardness ensued. Bouncing around on my thigh beneath the weight of my phone, the Pocket felt like a surprising, unwanted appendage. An attempt to access the Mass Trasnsit Railway (MTR) system by tapping my phone through the Pocket failed, which meant I had to remove the phone from the pocket altogether. (I accidentally dropped my phone while trying to quickly slip it back into the Pocket amidst the throngs of fellow passengers hustling past me.)"
Apple released the limited-edition iPhone Pocket in collaboration with Issey Miyake Design Studio, offered in a crossbody version priced at $229.95 and a shorter version at $149.95. A purchaser bought the Sapphire blue short Pocket, removed the velum-bound packaging, and looped the Pocket around a nylon bag strap for daily use. The Pocket proved awkward, bouncing on the thigh and feeling like an unwanted appendage. Contactless transit taps failed through the Pocket, requiring phone removal and causing a dropped device amid commuters. Habitual bag placement displaced the Pocket, and the high price raises questions about marketing versus practical value.
Read at Fast Company
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