Apple's MacBook Air M4, launching in early 2025, represents an incremental upgrade with new capabilities while retaining its core strengths. Starting at $999, it features improved base configurations, including a 10-core CPU and 8-core GPU. This price is $100 lower than the previous M3 model, showcasing strategic pricing to capture a competitive market. The M4 enhances memory capacity up to 32GB while introducing a fresh color option, Sky Blue. Despite refinements, some critics view the update as lackluster or overly cautious, sparking debate about innovation in design.
At the same time, the hardware expands on both the low and high end, with the lowest-tier configuration of the M4 equipped with a 10-core CPU and 8-core GPU, in contrast to the 8-core M3 chip from last year.
Also: Why the new $349 iPad is sneakily Apple's best hardware deal right now. At no point can the Apple machine stop producing, however, so with the MacBook Air M4, it was apparent it would be an incremental upgrade.
The MacBook Air M4, for example, starts at $999 for the 13-inch configuration with 16GB of memory -- $100 less than last year's M3.
Kyle Kucharski/ZDNET The MacBook Air M4 is a fantastic device, but it's also a natural continuation of the product line, which some might see as a boring update.
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