Most big retailers take Apple Pay - around 85% of major chains, stores, and eateries to be precise. But not every one is onboard with Apple Pay.
First and foremost, Walmart has its own payment system - Walmart Pay - and it'd prefer its customers use this over Apple Pay. The second reason relates to the mountain of lucrative data Walmart can scrape from Walmart Pay. Imagine processing tens of millions of transactions a week. Now, imagine you had some of the smartest people in the world analyzing that data. Data is king. And when you know what your customers are already buying from you, you can optimize your offers to ensure they buy more.
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