Google's new Pixel 10 ad critically targets Apple for the prolonged delay of its Siri features, which were promised for the iPhone 16. Despite earlier confident marketing efforts, Apple acknowledged that the enhanced Siri capabilities would not launch until 2026. This led to a false advertising lawsuit due to misleading expectations set by Apple’s advertising. Although the ad was pulled, critics argue that Apple has not fully addressed all misinformation in the market. Tim Cook mentioned ongoing efforts aiming for Siri's features to still be released next year.
Google's ad for its upcoming Pixel 10 suggests that if you buy a new phone because of a feature that's coming soon, but it's been coming soon for a full year, you might want to change your definition of soon or just change your phone.
Apple never gave any reasons for the delay beyond it taking longer than we thought to deliver, resulting in a false advertising lawsuit.
The suit claimed that Apple's advertisements created the expectation that the Apple Intelligence features would be available with the iPhone 16's release, highlighting the failure to retract false representations in the market.
Despite the delays, Tim Cook stated that progress was being made on Siri's personalized features and they were still expected to release next year.
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