Following Apple's iOS 26 announcement, competitors Google and Samsung have made light of the new features, many of which have been available on Pixel devices for years. Google's '#BestPhonesForever' campaign focuses on showing the conversation between a Pixel and an iPhone, pointing out how features like auto-translation, Hold Assist, and call screening were introduced long before now. The campaign, while somewhat cringeworthy, adds humor and emphasizes the reality of competition in technology where inspiration is a common practice.
Google's #BestPhonesForever campaign creatively highlights how many features debuting in iOS 26 actually originated in Pixel devices, showcasing the competitive nature of smartphone innovation.
While Google's latest jab at Apple in a humorous video spotlights feature similarities, it also serves as a reminder that tech companies often borrow from one another.
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