"Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went on to put them in Apple News, Stocks, and, as of this year, Apple Maps. But now it appears to have run out of new places to put ads, because it's going back to the App Store for another round."
"Earlier this week (as reported by AppleInsider), Apple announced new plans that will see extra ads appear in App Store search. "On March 3, 2026," the company told developers, "Apple Ads will begin running additional ads in App Store search results... For each search query, there may be multiple ad positions available, including the existing top position." As the announcement implies, current advertising in the App Store, while potentially misleading for consumers looking for a specific app, is limited in scope."
Apple will add multiple paid ad positions within App Store search results beginning March 3, 2026, with an initial rollout in the U.K. and Japan ahead of a global expansion. App Store ads began in 2016 and were significantly increased in 2022, and Apple has since added ads in Apple News, Stocks, and Apple Maps. Current App Store search typically shows a single promoted result at the top; the planned change will permit multiple paid placements per query. The expansion aims to grow Apple’s advertising revenue and will change the App Store search experience for users and developers.
Read at Macworld
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