Elon Musk, who has previously criticized Apple, appears to have been won over by one new feature. Apple CEO Tim Cook on Thursday shared an advertisement for the company's new hearing aid offering on X, the social media platform formerly known as Twitter. It shows a hard-of-hearing father using the feature on the Apple AirPods Pro 2 to hear his daughter opening Christmas presents.
Musk, whose Grok AI chatbot is a ChatGPT competitor and who was a cofounder of OpenAI, also mocked Apple's foray into artificial intelligence, posting that the company wasn't 'smart enough to make their own AI.' 'Don't want it,' Musk wrote in a June response to a Tim Cook post promoting Apple Intelligence...
Tim Cook said he was thankful for 'our team at Apple, our users, and all those dedicated to making the world a better place.' Musk's acknowledgment of this advertisement signals a shift in his perspective towards this particular Apple feature, showcasing the potential positive impact technology can have.
More than 30 million Americans suffer from some degree of hearing loss, according to the FDA. The new hearing aid software from Apple addresses a critical need in this population, offering an over-the-counter solution and showing how technology can bridge communication gaps.
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