"They'll also have to account for the additional running cost of increased memory in the computers they deploy. That cost might seem negligible to a lone user, but at a scale of thousands of seats, the cumulative consumption could challenge company sustainability targets, as well as raising energy bills. Those costs scale. Apple's answer to this is to continue to show that its systems deliver more performance per watt than its competitors."
"That's because its systems are inherently capable of doing more with less, which means you need less to do more. That's a tautology, but an important one to anyone controlling a budget. Does this matter? It looks as if it does. Samsung has signalled a 60% price increase for some kinds of memory, while the prices of high-bandwidth memory modules, such as the DDR used in most decent computers, including Macs, is also moving higher."
Increased memory raises ongoing operational energy consumption for deployed computers. Per-seat costs may appear negligible, but at thousands of seats cumulative consumption can challenge corporate sustainability targets and raise energy bills. Those costs scale with deployment size. Apple presents higher performance-per-watt as a mitigation, allowing systems to do more with less and keeping additional memory relatively parsimonious compared with competitors. That efficiency reduces the amount of memory required to meet performance goals. Memory market dynamics compound the issue: Samsung has signalled a 60% price increase for some memory types, and prices for high-bandwidth DDR modules are also rising.
Read at Computerworld
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