After avoiding the initial AI frenzy, Apple revealed its take on artificial intelligence at WWDC 2023: a suite branded as "Apple Intelligence." This collection comprises various AI features and services rather than a standalone offering. The strategy appears aimed at enhancing user experience while maintaining a refined image compared to competitors like OpenAI and Meta. Users of the iPhone 15 Pro may appreciate the hardware improvements, yet find some of the new AI functionalities trivial or intrusive to their daily use, such as irritating image categorization.
At Apple's WWDC, they introduced "Apple Intelligence," a marketing term for a collection of AI features, apps, and services rather than a single product.
The Apple iPhone 15 Pro impressed with its new processor and camera, yet the AI features often felt trivial and intrusive to the user.
Apple aims to provide a refined vision of AI, contrasting with the more brash approaches taken by competitors like OpenAI and Google.
Upgrading to a new iPhone for Apple Intelligence felt tempting, but users may find the new features annoying and not particularly innovative.
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