Developers have made $550 billion on Apple's App Store since 2008 | TechCrunch

"Apple services had a "record-breaking year," according to a blog post by senior vice president Eddy Cue. In 2025, Apple had 850 million average weekly App Store users (up from 813 million in 2024), over $100 billion in Apple Pay merchant sales, and a 36% increase in monthly Apple TV engagement. Apple Music also had its best year ever for listenership and new subscriber growth, which is impressive amid Spotify's longstanding dominance of the market. Apple credits its karaoke-like "Sing" feature, partnerships with companies like GM and Chase, and other new developments for its growth."

"Apple has less frequently disclosed figures about App Store payouts over the last several years, but the company shared that it has now paid $550 billion to developers since its launch in 2008. This indicates significant growth, as Apple last reported that as of 2021, it had paid out $260 billion to developers, up from the $200 billion it reported in 2020. The App Store generally takes a 30% commission from in-app purchases, though it offers small businesses (developers making under $1 million annually) a reduced 15% fee."

"Apple TV's growth comes alongside the debut of new hits like "Pluribus" and "The Studio," as well as ongoing successes like "Severance." Apple TV also struck major streaming deals with Major League Soccer and Formula 1. "F1," Apple TV's movie about the sport, became Apple Studios' highest-grossing film yet, as well as the highest-grossing film of star Brad Pitt's career."

Apple's services segment posted strong 2025 performance, with 850 million average weekly App Store users, over $100 billion in Apple Pay merchant sales, and a 36% rise in monthly Apple TV engagement. Apple Music recorded its best year for listenership and new subscriber growth. Total App Store payouts reached $550 billion to developers since 2008, up from $260 billion in 2021. The App Store typically charges a 30% commission on in-app purchases, with a 15% rate for developers earning under $1 million annually. Apple TV set new viewership records, launched new hits, and secured major sports streaming deals.

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