Dell's XPS 13 has been a notable rival to the MacBook since its introduction in 2012, with several iterations showcasing both excellence and flaws. At CES 2025, Dell announced it will retire the XPS branding in favor of a simpler, more premium naming convention, indicating a strategic shift similar to Apple's. The last XPS 13 features advanced Intel chips with competitive pricing, but the company is evolving away from previous product lines, marking the end of an era for this iconic ultraportable series.
"Those who cannot remember the past are condemned to repeat it. It's an aphorism that, in retrospect, Dell's XPS team would have done well to frame and put on the wall."
"In many ways, that comes as little surprise. The XPS range was always intended to tempt you away from that MacBook."
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