"Things have not been going well for SiriusXM for a while, and the latest quarter continued that trend. For example, SiriusXM's earnings declined 23% to $0.57 per share in the second quarter (which ended June 30), and its sales fell nearly 2% to $2.1 billion. One of the key problems for the company is its falling subscriber numbers. SiriusXM ended Q2 with 32.8 million subscribers, a decline of 1% year over year."
"The decline in subscribers isn't as rapid as it has been in the past, but it's still a red flag for the company, especially as it faces continued pressure from podcasts and music streaming services. Making matters worse for the company is that it's failing to tap into a massive advertising opportunity. Digital audio advertising will reach an estimated $7.5 billion in the U.S. this year,"
"Apple's stock is up 40%, and SiriusXM's stock is down about 60% over the past three years, compared to the S&P 500's gains of 60%. Some investors have clearly lost faith in these companies, but if you were choosing between the two, which one is the better buy? Here's what's happening with the companies right now, and why Apple stock is most likely the better one to own."
SiriusXM reported a 23% decline in earnings to $0.57 per share in Q2 and sales fell nearly 2% to $2.1 billion. SiriusXM ended Q2 with 32.8 million subscribers, down 1% year over year, and subscription revenue fell about 2% to $1.6 billion. Subscriber losses and competition from podcasts and streaming services pressure growth. SiriusXM is also failing to capitalize on digital audio advertising, estimated at $7.5 billion in the U.S. this year. Apple stumbled on its AI rollout and lags peers but remains highly profitable, benefits from a high-margin services business, and could catch up in AI.
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