Apple's introduction of a new iPhone is a significant milestone, as it marks the first mass test of its in-house developed 5G modem, aimed at eventually replacing Qualcomm's chips. Additionally, the launch will likely enhance promotion of Apple Intelligence, which is being rolled out in multiple languages across major English-speaking countries. With a 35% growth in the Indian market, Apple anticipates that localized support for Apple Intelligence could further boost sales in the region, particularly through lower-cost devices that may be manufactured in India.
Apple's introduction of a new iPhone signifies a strategic push to promote its own 5G modem and Apple Intelligence, especially in expanding markets like India.
The launch of Apple Intelligence in various languages this year reflects Apple's commitment to localizing its technology and enhancing user engagement in international markets.
India's market growth, now Apple's fourth largest, is likely to see a boost through the introduction of lower-cost devices featuring Apple Intelligence.
Apple has invested heavily in developing its own 5G technology, signaling a significant shift from reliance on Qualcomm, which could redefine its hardware strategy.
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