Apple's rumoured iPhone rebrand reveals a company in trouble
Briefly

Apple is rumored to make significant changes to its product naming conventions, potentially skipping from iOS 18 to iOS 26, indicating a move towards a yearly naming pattern. This could also apply to iPhones, leading to the possible naming of the next iPhone as 26 instead of 17. This change occurs as the iPhone brand faces challenges and dwindling excitement, prompting questions regarding technology's next breakthrough following the disappointment of Apple's Vision Pro launch, which did not evoke the anticipated transformative moment for the company.
Apple is reportedly considering a major rebranding strategy, potentially skipping its usual numbering system for iOS and iPhones, indicating a shift in its product naming conventions.
With the iPhone approaching its twentieth anniversary, the device is feeling less innovative, leading to speculation about what will define the next transformative moment for Apple.
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