Apple's new iPad Pro ad puts the focus back on creators
Briefly

The latest video is much more human-centric - the iPad Pro isn't actually pictured in the main video, though it does appear in a vertical version of the ad.
The caption for both versions reads, 'One piece of green screen footage interpreted by different animators using iPad Pro powered by the M4 chip, and the new Apple Pencil Pro.'
The animators listed in the caption are Natalie Labarre, Jin & Jay, and Eric Lane.
Personally, I think their work leaves a more lasting impression than the previous one.
Read at The Verge
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