Apple's longtime CEO sat out the crypto revolution. His successor should choose a different path | Fortune
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Apple's longtime CEO sat out the crypto revolution. His successor should choose a different path | Fortune
"During his 15 years as the head of Apple, Tim Cook grew the company's market cap from $350 billion to $4 trillion, cementing its status as a dominant brand. His success lies in building Apple's services division into a $110 billion juggernaut, but he is not viewed as a visionary like Steve Jobs."
"Cook's foray into cars became a road to nowhere, and his Apple Vision project proved an expensive flop. The company's efforts in AI can be summed up by the hot mess that is Siri, while Apple remains absent in the blockchain and crypto space."
Tim Cook has led Apple for 15 years, increasing its market cap from $350 billion to $4 trillion. His success is attributed to expanding the services division, but he is not seen as a visionary like Steve Jobs. While products like the Apple Watch and AirPods were successful, they were developed before Cook's tenure. His ventures into cars and AI have not yielded significant results, and Apple has not engaged with blockchain or crypto as other tech leaders have. Cook prioritizes stability over bold innovation.
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