Apple confirmed its iPhone launch event will take place Tuesday, September 9 at 10 a.m. PT at Apple Park in Cupertino. The event will be open to the public via livestream while select members of the press attend in person. The expected product lineup includes the iPhone 17 series, likely featuring a new ultra‑slim iPhone 17 Air, the Apple Watch Series 11, and updated AirPods. Exact launch details remain vague, but historical patterns, leaks, and company statements inform expectations about features and timing. The livestream is typically hosted on Apple's platforms and will allow real‑time viewing of product announcements.
September, better known in the industry as Techtember, is only a week away, and kicking off the deluge of fall product announcements may be arguably the biggest of them all: Apple's iPhone launch event. The details of the event were finally released this afternoon (or morning, if you're on the west coast), with Apple confirming that its next big product launch will take place on September 9 at 10am PT.
While we now know when and where the event is taking place, the details on what exactly is included in the launch are still vague. However, a quick look at the past, as well as some leaks and company statements, paints a big picture of what to expect from the event. Also: Best iPhone 2025: I tested the top models and found the best options for you This year, that includes the iPhone 17 lineup, which will likely feature the company's first ultra-slim model,
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