"(Bloomberg/Mark Gurman and Vlad Savov) For the past four years, some Apple Inc. customers have been waiting for a fresh design before buying a new iPhone. The time has come for those consumers, with the iPhone 17 Pro, Pro Max and iPhone Air going on sale Friday. In a first since 2020, Apple is rolling out several new iPhone designs. It's also releasing into stores a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3."
"Early sales across Asia showed strong demand for the Pro models. In Hong Kong, a small crowd assembled at Apple's flagship store to check out the new handsets, but stock for walk-in purchases was limited only to the novel iPhone Air. Anyone wanting to purchase an iPhone 17 or Pro edition was directed to order online, where Apple indicated wait times of roughly three weeks."
"Australia, New Zealand, mainland China and Singapore's Apple stores showed similar shipping times, with the iPhone 17 Pro Max wait extending to as long as four weeks. Japan was the only major market where consumers could acquire any new iPhone model with next-day delivery, while in South Korea the 17 Pro was available within a week whereas the Pro Max was marked as unavailable until late October."
Apple launched the iPhone 17 Pro, Pro Max and iPhone Air alongside a new Apple Watch SE, Watch Series 11, Watch Ultra 3 and AirPods Pro 3. The Pro models reintroduce an aluminum shell and a redesigned back. The iPhone Air emphasizes a radically different, ultra-thin shape. Early Asian sales showed strong demand for the Pro models, with walk-in stock limited in some stores and online order wait times running from about one week to four weeks depending on market. Japan offered next-day delivery while South Korea and other markets faced longer waits. The company confronts high Wall Street expectations, economic concerns, tariff risks and weaker prelaunch China sales.
Read at www.mercurynews.com
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