"Apple is facing a tough new rival in the era of AI, according to the company's former CEO. Speaking at the Zeta Live conference in New York City on Thursday, Apple's former CEO, John Sculley, said OpenAI represented "the first real competitor" that Apple has had "in many decades." "AI has not been a particular strength for them," Sculley said of Apple."
"On some counts, Apple does appear to have fallen behind in the AI race, lacking the consistent product updates that have become customary at companies like OpenAI, Google, Amazon, and Meta. It has experienced product rollout setbacks, like the delay of a planned overhaul of its AI-powered assistant Siri earlier this year. Sculley ran Apple from 1983 to 1993. He applied his marketing experience from over a decade at Pepsi-Cola, where he launched the " Pepsi Challenge" campaign, to help popularize the Mac brand."
OpenAI represents the first real competitor Apple has had in many decades. AI has not been a particular strength for Apple, and Apple lacks the consistent product updates seen from OpenAI, Google, Amazon, and Meta. Product rollout setbacks have occurred, including a delayed overhaul of the AI-powered assistant Siri earlier this year. Apple may face leadership transition pressures, and any successor to Tim Cook will need to guide a shift from the apps era to an agentic era. In the agentic era, smart agents can autonomously perform complex tasks and reduce reliance on many individual apps.
Read at Business Insider
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